NAIROBI, Kenya, July 27 – Advertising digital enabler Ad Dynamo by Aleph has named José Gonsalves managing director for East Africa.
Gonsalves will oversee the digital workstreams, deliverables, and management of Ad Dynamo by Aleph’s suite of platforms and networks.
Ad Dynamo by Aleph is the exclusive media buying extension for Spotify, Twitter, Snap, and Yahoo in Africa.
As an enabler of digital advertising in emerging markets, the business is helping to break down barriers.
Gonsalves observed that he will scale up the company through dynamic changes that will see it grow even bigger.
“One of the key character traits that really intrigued me was how, taking into consideration the sheer size of Aleph, it still manages to retain its ability to be agile, and to be able to make quick and necessary decisions in order to service its clients more effectively,” says Gonsalves.
“I believe I am capable of communicating with our clients using a narrative tailored to their needs,” he adds.
Gonsalves has worked in digital media for 15 years, primarily for multinational corporations in Africa and Europe.
AlephAd Dynamo by Aleph represents the leading digital media platforms in Sub-Saharan Africa and more than 115 markets through an extension of its global network of subsidiaries, with upwards of 115 countries globally.
