Kabarnet, Kenya, Mar 6 – Women in Baringo County have been trained on digital marketing skills to boost sales.
The training comes ahead of International Women’s Day, which will be commemorated on March 8.
The county’s Center for Enhanced Democracy and Good Governance (CEDGG) officer, Caroline Tuitoek, said it was important for women to be tech-savvy in the ever-evolving world.
She added that the training will go a long way in improving sales of their products and services online, thereby improving development.
“This year’s theme is ‘digitALL: Technology and innovation for gender equality’, we are keen on transforming the lives of women in the digital economy through training and sensitization on social media marketing tools such as TikTok and Facebook in order to boost sales and also aid in communication,” said Tuitoek.
She added that the training was focused on improving their online presence, using their smartphones to market their products, and overcoming cyberbullies.
Beatrice Kiyeng, chairlady of the Kewamoi women dancers and Kewamoi ushanga group, said they were glad to have received the training on online marketing, adding that having an online presence would enable them to be noticed, get opportunities to perform at events, and as well market their beadwork.
Cynthia Yano, a trader at the Kabarnet market, was excited to learn about online marketing, promising to maximize marketing her goods across social media platforms to increase sales.
“I didn’t know that my smartphone had such amazing applications. I am glad that I have learnt alot today and I thank Museums of Kenya and CEDGG for the training,” Kadogo said.
Alice Kipyegen, a farmer in Kabarnet town, said she farms vegetables using a pyramid kitchen garden, dairy farming, and poultry farming, but due to drought challenges, she does it for subsistence farming.
She was glad that the digital marketing training would enable her to train farmers, since she is conversant in home economics, and also sell her farm products online once the rains resume.
