In a move to promote healthier living and uplift local communities, Royal Swinkels, the Dutch beverage company, has teamed up with Kenyan marathon legend Eliud Kipchoge to launch their malt-based carbonated soft drink, Bavaria Smalt, in Kenya. The partnership between the global sports icon and the beverage company is aimed at promoting healthier lifestyle choices and celebrating Kenyan spirit through tangible community initiatives.
Speaking at the launch, Royal Swinkels emphasized how the partnership aligns with the brand’s values. “In Eliud Kipchoge, we have found a partner whose values of community upliftment and personal excellence mirror what Bavaria Smalt stands for,” they noted. “Together, we are committed to promoting healthier living, celebrating the spirit of Kenya, and making a lasting impact through community-driven initiatives.”
The decision to produce Bavaria Smalt locally also marks a significant investment in Kenya’s economy. Royal Swinkels’ Regional Manager for East Africa, Philip Njoroge, highlighted the strategic importance of the move. “We are excited to bring Bavaria Smalt to Kenya, a product that aligns with the health-conscious preferences of today’s consumers. Additionally, by producing Bavaria Smalt locally, we are not only providing a quality beverage but also creating job opportunities, further supporting the Kenyan economy.”
This expansion marks a bold step by Royal Swinkels to grow their presence in the East African region while contributing to sustainable production and job creation in Kenya. With Eliud Kipchoge as the face of Bavaria Smalt, the brand hopes to inspire consumers to embrace healthier beverage options while celebrating a shared sense of national pride.
