Gin is today one of the most loved and popular white spirits around the world and its popularity continues to surge. Who knew a spirit used originally for medical purposes would end up being loved by people of all ages?
British High Commissioner to Kenya H.E. Ms Jane Marriott OBE recently hosted an unforgettable gin-social evening of blooms, cocktails, and networking dubbed a Tanqueray Affair. Invited guests were treated to a delightful premium Tanqueray experience with plenty of cocktails in the house, in addition to the dessert station where each and every one enjoyed the perfect sweet treat to pair with their cocktails of choice across the portfolio. The main bar on the expansive green lawns, fitted tastefully with the surrounding, was designed with the elegant refinement of the brand in mind.
Tanqueray is one of the most established names in the gin world. This iconic beverage has been around for almost 200 years, thanks to Charles Tanqueray who founded it in the 1830s when he set up his Vine Street distillery in Bloomsbury in London and started to experiment with the world’s finest botanicals – creating over 300 recipes in the process. The result was Charles’ extraordinary Tanqueray London Dry recipe which has helped define the standard for all London Dry Gins ever since. Today, it is the absolute perfect addition to any gin cocktail that needs a classic twist. It is highly versatile and really quite exciting.
According to the Wine and Spirit Trade Association, there are now more than twice as many distilleries as in 2010, partly due to a rule change that previously made it difficult for craft gin-makers to set up shop. In 2016 alone, approximately 40 million bottles were sold, enough to make 1.12 billion gin and tonics!
Diageo and The British Chamber of Commerce in Kenya were the main sponsors of the event, that also dubbed as a great networking platform for the invited guests.
(pictures courtesy of Justus Kisava )
