NAIROBI, Kenya, June 29 – Distributor of power solutions and agricultural machinery Car & General (C&G) has entered into a dealership agreement with Udyog (P) Limited, an India-based manufacturer of Beroni to supply farm implements.
Under the deal, C&G will serve as the exclusive distributor of Beroni agricultural implements in Kenya.
Beroni offers a wide range of agricultural machines, including plows, harrows, seeders, cultivators, and more that enhance farming efficiency, productivity, and profitability.
“This partnership is aligned with our commitment to providing our customers with the exceptional range of Beroni farm implements to our Kenyan farmers. Beroni’s reputation for excellence and their focus on developing innovative and reliable agricultural equipment, values that perfectly complement our own values,” said C&G Trading Managing Director David Chesoni.
The dealership signals C&G and Beroni’s plans to tap into the growing agricultural sector in Kenya in line with the government’s agenda of boosting agricultural productivity, food security and job creation and ultimately contribute to the country’s overall economic development.
It adds to the wide range of products that target various sectors including mining and construction, mobility and transport, power generation and financial services.
“We believe that Car & General’s deep understanding of the local market, their commitment to customer satisfaction, makes them an ideal partner to distribute our farm implements, and their extensive reach will enable us to empower Kenyan farmers with cutting-edge agricultural technology to drive sustainable growth in the farming sector,” noted Beri Udyog’s Area Manager for Africa, Himank Kochhar.
