December festivities push business activity to a record high

December festivities push business activity to a record high
Businessmen sell candy at Lunar Park, Nairobi on December 25 2022 /MOSES MUOKI

NAIROBI, Kenya, Jan 5 – The December festive season activities saw Kenyan businesses record the sharpest rise in activity since February, leading to accelerated increases in output and employment, the latest PMI survey data shows.

The boost to growth was helped by a softening of inflationary pressures, as firms saw costs increase to the smallest extent in a year.

Surveyed businesses were however subdued about the year-ahead outlook amid continued worries about global economic conditions

The sustained improved activity saw the headline figure derived from the Stanbic Purchasing Managers’ Index (PMI) survey pick up to a three-month of 51.6 in December, rising from 50.9 in November.

It has remained above the 50.0 neutral mark for the fourth month running signaling a modest improvement in operating conditions for businesses.

“December PMI paints a positive picture for the Kenyan economy, in line with the series average. It comes as no surprise to see activity expand, perhaps due to favourable weather conditions and softer price pressures before a challenging 2023,” said Mulalo Madula, Economist at Standard Bank.

The survey noted that new order inflows increased amid reports of improving demand conditions for businesses, the rate of sales growth also quickened to a ten-month high and was solid overall.

Sectoral performances varied, with uplifts in agriculture, manufacturing and wholesale & retail contrasting with falls in construction and services. On the other hand, export growth dropped to a nine-month low.

Further,  the survey shows that Kenyan businesses made further additions to their staffing numbers in December, with the slight rate of job creation being the fastest seen since March.

Rising staff capacity allowed firms to deplete outstanding work for the second month in a row.

Companies also raised their purchasing activity at the end of the year, with the solid upturn leading to a further expansion of input stocks.

Vendor performance improved for the fourth month running, although greater demand pressures on suppliers meant that lead times shortened only mildly.

“Positive news was also found on the prices side in December, as Kenyan firms saw input costs rise at the slowest rate for 12 months,” the survey noted.

Despite further reports of currency weakness and higher VAT, some firms noted that improving supply conditions, lower wage costs and stabilising energy prices helped to soften inflation.

Subsequently, companies raised their output prices to the smallest extent since August.

Despite improving business conditions, output expectations weakened again in December and were among the lowest on record.

Only 11 per cent of firms expect output to rise in 2023, with confidence remaining subdued amid concerns about the global economy

“Going forward, businesses report only modest positivity, with 89 per cent of respondents anticipating no change in business activity over the next 12 months. As a result, inventory gains were moderate and concentrated in the agricultural sector, with declines recorded elsewhere,” said Madula.