NAIROBI, Kenya, April 8 – MultiChoice Kenya, an entertainment and pay TV provider, has asked Kenyans to support the growth of the country’s local content.
Speaking during this year’s media content showcase in Nairobi, MultiChoice Kenya Managing Director (MD) Nzola Miranda said that the company has witnessed a positive shifting trend for locally produced content.
“As Kenya’s most loved storyteller, we are dedicated to spotlighting the incredible creativity and talent inherent in our nation,” Miranda said.
“We are witnessing a shifting trend in our viewers’ preferences towards locally produced content,” she added.
“Several of our recent local productions have been recognized at the Women in Film Awards, Kalasha International TV and Film Market Festival and Awards.”
Some of the top local shows that have been recognized include ‘Kam U Stay’ as the best TV comedy and Zari as Best TV drama.
Others are ‘The Death of a Kenyan Heiress’ episode of ‘The Last Door’ show by veteran journalist John Allan Namu, which won in the Best Documentary Feature category.
“We see a huge opportunity to grow and deepen the local content eco system by supporting our very own and watching locally produced shows,” the MD stated.
“Nigeria and Tanzania are leading the way in this front and it’s time we challenge ourselves as Kenyans and tap into this opportunity.”
On his part, Elisha Kamau, Public Relations Manager, MultiChoice Kenya, noted that the company is committed to supporting and promoting Kenya’s locally made content.
“We remain committed to leveraging our resources, partnerships, influence, and content library to bring our customers the best in local content. We are looking forward to telling more local stories by our own people in our own language and style,” stated Kamau.
