NAIVASHA, Kenya, Mar 11 – From the iconic “Flying Sausage” era to backing a new generation of rally champions, Farmer’s Choice is continuing its long-standing motorsport story by supporting an all-female rally crew at the 2026 WRC Safari Rally Kenya.
The company re-affirmd its role as a nutrition partner to the rally duo known as the “Queens of the Dust”, Pauline Sheghu and Linet Ayuko, during the official flag-off ceremony held at Kenya Wildlife Service facilities in Naivasha.
The ceremony marked the start of activities leading to the global rally event scheduled to take place in Naivasha from 12th to 15th March 2026, bringing together top rally drivers, teams and motorsport enthusiasts from around the world.
Farmer’s Choice’s involvement in the rally dates back decades to the era of legendary Kenyan driver Ian Duncan, wose memorable “Flying Sausage” moments became part of Kenya’s rally folklore and helped cement the brand’s place in the country’s motorsport history.
By supporting Sheghu and Ayuko, the company says it is continuing that legacy while championing resilience, endurance and peak performance, qualities that define both rally sport and the Farmer’s Choice brand.
The sponsorship also reflects the company’s commitment to backing disciplined athletes whose determination and consistency mirror its own focus on quality and strength.
As the rally unfolds in Naivasha, Farmer’s Choice says it remains proud to support Kenyan talent competing on the global stage while continuing its mission of providing high-quality, nutritious, safe and traceable meat products that fuel performance both on and off the course.
