NAIROBI, Kenya, Aug 1 – At least 2,500 small and medium sized businesses (SMBs) will receive resources and digital tools for growth.
They will be trained under the Google and USAID eTrade Hustle Academy program.
It will bring the number of SMBs trained in Kenya to 3,700 in a training program that will last 18 months.
Participants will have opportunities to identify and access funding opportunities, pitch successfully to investors, and harness the power of online selling through various social media platforms.
Google and USAID eTrade said that microbusinesses remain the backbone of the African economy, yet they do not have the necessary resources and expert knowledge for growth and expansion.
“I commend Google for their visionary approach and unwavering commitment to supporting and uplifting Kenyan entrepreneurs,” President William Ruto said.
“The Hustle Academy exemplifies the transformative power of public-private partnerships, creating a vibrant ecosystem that nurtures entrepreneurship and propels Kenya towards a brighter future for all,” he added.
On her part, Google East Africa country manager Agnes Gathaiya stressed the partnership’s importance in stepping up Kenya’s digital transformation agenda.
“Our partnership with the USAID e-Trade Alliance allows us to augment this impact, placing a special emphasis on harnessing e-commerce to catalyse a robust digital economy across Kenya,” she said.
