NAIROBI, Kenya, Mar 29 – Multichoice has stressed the need for collaboration between filmmakers and policymakers in the film industry to elevate Kenya’s film industry onto the global stage.
Speaking during the launch of the 13th edition of the Kalasha Film and TV Market, Festival, and Awards, the managing director of Multichoice, Nzola Miranda, emphasized that collaboration among film industry stakeholders will reinforce Kenya’s competitiveness in the global film industry.
“The industry grapples with myriad challenges. Transforming competition into collaboration is key. Collaboration epitomizes the essence of the film industry; the more we collaborate, the more competitive we become,” he remarked.
The CEO of the Kenya Film Commission, Timothy Owase, stressed the need for this partnership in the industry, stating that it will be instrumental and will make it possible for stakeholders to easily interact and share ideas.
“We recognize that productive exchanges and mutual learning are vital for any industry’s progress, including the film sector. Cultural events like Kalasha facilitate direct exchanges and dialogues among sector experts, providing opportunities for learning and skill enhancement,” he stated.
According to the Secretary of Youth Development at the Ministry of Youth, Raymond Ochieng, partnerships in the film industry will play a pivotal role in exploring new opportunities in the industry.
Miranda further pointed out that Kenya and Tanzania have climbed up the ladder over the years to become premier film destinations, an achievement that has significantly contributed to economic development and the creation of job opportunities.
“We take pride in being Kenya’s most beloved storyteller, boasting the largest library of videos in Kenya, with over 5,600 hours of local content, and continuously expanding,” he stated.
