NAIROBI, Kenya, Oct 27 – Apple Authorized Reseller Salute iWorld has officially unveiled its latest smartphones – the iPhone 15 and iPhone 15 Plus, along with the highly anticipated iPhone 15 Pro and iPhone 15 Pro Max.
Speaking in Nairobi during the launch, Salute Holdings Group Managing Director Vivek Mehra said the iPhone 15 Pro and iPhone 15 Pro Max represent a leap forward in mobile technology.
“These models introduce an aerospace-grade titanium design that’s not only incredibly robust but also lighter than ever before,” he said.
Powered by the A17 Pro chip, these models deliver unmatched performance, especially in mobile gaming, while maintaining all-day battery life.
The Pro camera system, which simulates seven professional lenses, includes a more advanced 48MP Main camera for super-high-resolution photos and stunning portraits, with the iPhone 15 Pro Max featuring a 5x Telephoto camera.
The move comes amidst a growth in smartphone penetration. The latest data from the Communication Authority of Kenya indicate that feature phones fell by 2.4 percent in the year to June 2023 to 32.1 million compared to 32.9 million in the same period previous year.
“The growth in the devices market has led us to achieve a remarkable 30 percent growth in comparison to the year 2022. This impressive milestone reflects our unwavering commitment to providing top-tier Apple products and accessories to our valued customers, along with an exceptional level of service, ensures that Salute iWorld continues to be at the forefront of the Apple ecosystem in Kenya,” said Vincent Onyango Business Manager, Salute iWorld.
Established in 2012, Salute iWorld is East Africa’s leading Apple Authorized Reseller with 9 stores in Kenya at Westgate Mall, The Junction Mall, Yaya Centre, Jomo Kenyatta International Airport, Town Store IPS Building, Village Market, Galleria Shopping Mall, Garden City Mall, and at Capital Centre and a multi brand store at Westgate Mall.
The firm has also partnered with financing service providers such as KCB Group and Standard Chartered Bank, Buy now pay later providers like Aspira, Lipa Later and Little Pesa and also has an in-house payment plan in a bid to increase the uptake of Apple devices in the Kenyan Market.
