The Singleton, a premium single malt whisky, continued its support as a sponsor of the fourth edition of the Meat Up Fest, held at the EABL Microbrewery. Under the theme ‘The December Roast and Toast,’ the event united lovers of whisky and barbecue for a celebration of authentic craft and flavor.
“The Singleton’s ongoing partnership with Meat Up Fest allows us to engage deeply
with a community that cherishes good food and fine whisky,” said Simon Lapyem, The
Singleton Brand Manager for East Africa (EABL). “Witnessing guest explore the
versatility of our whisky is the embodiment of the experiences we enjoy creating.”
Having evolved from a niche gathering into a premier gastronomic event, Meat Up Fest
has redefined the local barbecue tradition. It has artfully elevated Nyama Choma by
introducing exceptional cuts, expert spicing and Singleton whisky integrations. The
fourth edition featured eight dedicated culinary stations focused on Beef, Pork, Mbuzi,
Kuku and complementary stations offering salads and starch accompaniments for a fully immersive experience.
Throughout the evening, guests enjoyed The Singleton neat, over ice and within
specially curated cocktails. The whisky’s signature notes of honey, ripe fruit, and subtle
spice provided a perfect complement to the rich, smoky flavours of the barbecue,
enhancing the overall sensory experience.
Through this sustained partnership, The Singleton and Meat Up Fest have successfully
transformed the Kenyan barbecue into a highly anticipated experience. By constantly aligning with platforms dedicated to craftsmanship and refined taste, The
Singleton continues to solidify its position as the whisky of choice for discerning
consumers and elevated moments.
