The Embassy of Italy in Nairobi and the Italian Institute for Culture officially launched the Week of Italian Cuisine in the World, a global initiative that runs from November 16 to 22, 2024. Organized in collaboration with the Italian Trade Agency and supported by Qatar Airways and Jambojet among other sponsors, the Italian cuisine week aims to spotlight the richness of Italian culinary heritage, rooted in the celebrated Mediterranean Diet, a UNESCO Intangible Cultural Heritage of Humanity.
This year’s theme, “Mediterranean Diet and Cuisine of the Roots – Health and Tradition,” underscores Italy’s time-honored culinary traditions that blend health, culture, and sustainability.
The Mediterranean Diet: More than a Meal, a Lifestyle
During the launch event at domestic Terminal of Jomo Kenyatta International Airport, H.E. Roberto Natali, the Italian Ambassador to Kenya, emphasized that the Mediterranean diet is “a way of life, deeply rooted in a millenary tradition. It brings health, joy, and togetherness to all those who embrace it, connecting us to our roots, nature, and each other.”
Key Highlights of the Week
The program offers a diverse range of activities in Nairobi and Kenya’s coastal towns, including:
- Culinary Mastery with Chef Luca Mastromattei
Michelin guide chef and “Ambassador of the Italian Taste in the World,” Luca Mastromattei, has been pivotal to this year’s events. From a 10-day workshop at Kenya Utalii College to an exclusive Masterclass in Malindi, the chef has mentored Kenyan chefs in mastering authentic Italian techniques. - Scientific and Cultural Exchange
A workshop by the Kenya Nutritionist and Dieticians Institute on November 21 will focus on the Mediterranean diet’s health benefits, complemented by podcasts and social events. - Promotional Campaigns
- “Taste of Italy” Promo by Jambojet: Highlighting authentic Italian recipes and regional products.
- Supermarkets like Onn The Way in Nairobi and Blue Marmalade in Watamu will feature Italian delicacies, offering Kenyans a taste of Italy at home.
- Italian Cuisine Specials
Select Italian restaurants will showcase special dishes, giving diners an authentic culinary experience. - Photo Exhibition: #FollowItalianTaste
Tuk-tuks in Malindi, Diani, and Watamu will feature vibrant photo exhibitions, bringing the Italian spirit to Kenya’s coastal communities.
The Week of Italian Cuisine in the World provides Kenyans with a unique opportunity to explore the deep flavors, rich history, and cultural significance of Italian gastronomy. From scientific discussions to hands-on culinary experiences, the event promises to delight food enthusiasts and promote sustainable eating.
