NAIROBI, Kenya, Mar 26 – KCB Bank Kenya has partnered with clothing line Home 254 as the official apparel merchandise partner for the WRC Safari Rally in Naivasha town from March 28 to 31, 2024.
Home 254 will create a limited collection called ‘Feel the Roar’ for the event, including items like Limited Edition Zipped Hoodies for VIP guests, Limited Edition Suits for drivers and navigators, and Limited Edition Hoodies and T-shirts for giveaways.
KCB Group Director of Marketing and Communications, Rosalind Gichuru, highlighted the partnership’s aim to enhance the event experience for fans.
“I am happy to announce that we are partnering with Home 254 as a merchandise apparel partner for the WRC Safari Rally. This demonstrates our dedication to enhancing the event experience and engaging with fans in a unique way,” she said.
Founder and CEO of Home 254, Brian Job Bura, emphasized the collaboration’s promotion of local designers and Kenya’s culture.
“This collaboration not only promotes the WRC Safari Rally but also showcases the creativity and talent of local designers like Home 254. It’s a wonderful opportunity to celebrate Kenya’s rich culture and heritage while showcasing our brand to the world,” he said.
The rally schedule includes thrilling stages around Lake Naivasha on Friday and Saturday, with Sunday’s action around Lake Elmenteita including the challenging Hell’s Gate stage.
