BARCELONA, Spain, Mar 14 – TECNO has unveiled a lineup of cutting-edge devices at the Mobile World Congress (MWC) 2025, headlined by the Camon 40 Series, a smartphone designed to push AI-powered photography to new heights.
With a focus on intelligent imaging, ultra-thin engineering, and futuristic design, TECNO is positioning itself as a serious contender in the global smartphone market, expanding beyond its stronghold in emerging economies.
The Camon 40 Series introduces Universal Tone technology, a breakthrough that ensures accurate skin tone representation in diverse lighting conditions. Coupled with AI-powered enhancements, TECNO promises professional-grade photography that is more accessible to everyday users.
Locally, TECNO Kenya has opened pre-orders for the Camon 40 Series, with early buyers receiving TECNO Earbuds 3 and a KES 2,000 cashback. Pre-orders are available at TECNO Exclusive Stores, TECNO Branded Stores, Jumia, Masoko, and Safaricom Shops, according to TECNO Kenya’s Retail Manager, Brian Otieno.
Among the standout reveals at MWC 2025 was the TECNO Spark Slim, an ultra-thin smartphone measuring just 5.75mm while packing a 5200mAh battery—an impressive engineering feat that balances sleek design with endurance.
Also making its debut was the TECNO PHANTOM Ultimate 2, a tri-fold smartphone that transforms from a compact device into a tablet-sized screen, further pushing the boundaries of foldable technology.
TECNO is also introducing Starry Optical Fiber technology, an innovation that integrates mini-LED lighting into smartphone battery covers to create a unique “starry effect,” blending aesthetics with technology.
Beyond mobile devices, TECNO launched the MegaBook S14, one of the world’s lightest 14-inch OLED laptops, aimed at professionals who demand both portability and power.
Since 2023, TECNO has aggressively expanded its portfolio, introducing AI-driven features, bold designs, and market-disrupting technology. While traditionally focused on emerging markets, the brand’s latest innovations suggest a growing ambition to compete in the global premium smartphone space.
With the Camon 40 Series now available for pre-order in Kenya, TECNO is betting on AI and photography innovations to attract consumers in an increasingly competitive market.
